National Floor Covering Association

National Floor Covering Association

Promoting industry standards for resilient, carpet, hardwood, laminate, cork and bamboo floor covering installations.

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National Education Leaders

National Education Leaders

Supporting Education Across Canada

Ardex Americas
Custom Building Products
Merchant 1 Payments
Taiga Building Products
Wilson M. Beck Insurance Group

ardex-logo_origARDEX Americas


Recognized by installation experts, ARDEX Americas is the leading solution and service provider of innovative building systems. We develop, manufacture and distribute high-performance specialty building products for all aspects of substrate preparation, floor covering, tile and stone installation systems and architectural concrete systems for commercial and residential applications.

A family owned company, ARDEX leads through local customer interaction striving for excellence in all that we do. We ensure the job gets done right the first time, to specification and on, minimizing risk and costly callbacks.
(888) 512-7339​

custom-logos-colorCustom Building Products


Custom Building Products is North America’s industry leader in flooring preparation products and tile and stone installation systems for residential and commercial projects. Throughout our 50 years in business, our customers have come to rely upon us for our high quality products and unparalleled service and support. We believe in more than just manufacturing a product. We believe in continually moving forward with improved products that are easier to use, work better and last longer. Whether it be products for tile and stone installation, tile and stone care or floor preparation, we take pride in the fact that none of our products have been compromised to meet too wide a range of applications. Instead, each has been specifically formulated to set the industry standard, giving you exactly the right product for the specific job you’re performing. For tile installation products, we offer the industry’s only Lifetime Warranty – showing the degree to which we stand behind our products. As an industry leader, we also offer an extensive information resource system, vital to assuring proper tile installation in the field.

​Training – Custom Technical University (CTU)
Custom Building Products developed Custom Technical University, or “CTU”, as its exclusive, interactive educational forum. CTU combines impactful curriculum, all the latest tools, and a state-of-the-art facility designed to engage sales representatives, distributor personnel, contractors, installers, architects, designers and specifiers.

A variety of programs acquaint professionals with the latest installation methods, best practices, time-saving tips, codes, standards, products and system assemblies for the tile, stone and flooring industries. CTU also offers AIA and CES programs, plus specialized care and maintenance certification opportunities.

Youtube Channel:​

go-resilient-logo-3   GO Resilient


For 35 years, GO Resilient Canada has been a leading importer and distributor of premium resilient flooring products from around the world for Canadian homeowner and commercial users.

We believe everyone deserves a beautiful floor and our team of flooring specialists work in partnership with retailers, architects, designers and contractors to deliver our customers the most innovative, hardwearing and aesthetically pleasing products on the market. Stretching across Canada, we pride ourselves in providing responsive and flexible customer service to meet all of our customers’ needs.

GO Resilient believes strongly in continuous learning and seeking out opportunities for further education.

Toll Free: 866.819.6825

laticrete-logo-final   Laticrete

For more than 65 years, LATICRETE has been committed to the research and development of innovative flooring installation products, building a reputation for superior quality, performance, and customer service. LATICRETE methods, materials, and technology have been field and laboratory proven by architects, engineers, contractors and owners, and backed by the most comprehensive warranties in the industry.

We’ve got you covered with Self-Leveling Underlayments (SLUs) for every budget and purpose
Ensure your substrate is ready to accept all types of flooring with LATICRETE NXT® and SUPERCAP® cement-based SLU product lines.

  • Rapidly level interior substrates for highly engineered tile, wood, stone, carpeting, VCT, and LVT wear surfaces
  • Produce a flat, smooth and hard surface for installing finished flooring in as little as 12 hours with NXT Level Plus
  • Protect from moisture vapor emissions from concrete, select NXT Vapor Reduction Coating or our rapid setting VAPOR BAN™ Primer ER

Check out the complete line of NXT cement-based self-leveling overlayments for a beautiful flat gray or white finish, tinted using our ANYCOLOR™ program, or a speckled salt-and-pepper appearance.

laticrete-universitylogoLATICRETE University e-learning program provides vital industry and product information in short, easy online video tutorials. Learn about new products and industry standards right away without the delay of waiting for a scheduled event or for a representative to visit your location. Enroll today for free!

Mapei Mapei


MAPEI is a world leader in the manufacturing of mortars, grouts, adhesives and complementary products for installing all types of floor and wall coverings. MAPEI has products for all areas of construction, including:

  • Specialty adhesives for resilient, carpet, wood flooring and more
  • Surface preparation products, including primers and skimcoating and patching compounds
  • Self-leveling underlayments formulated for every need, from high-depth to high-flow
  • Membranes for sound-reduction, crack-isolation and moisture mitigation
  • Rendering mortars, repair mortars, large-format tile mortars, and superior grouts
  • Solutions for waterproofing, parking decks, industrial flooring and more

We offer tested single-source solutions for LVT, LVP, engineered wood, stone or tile installation, backed by a single-system warranty, plus our MAPEI Technical Services team provides both remote and in-house training – and technical support is just a phone call away, before, during or after your installation.

Additionally, MAPEI is committed to providing sustainable, environmentally responsible products, including transparency offerings through Environmental Product Declarations (EPDs), Manufacturers’ Inventories (MIs) and more. It has a total of over 375 products that are certified for low volatile organic compounds (VOCs) by an ISO-accredited, third-party certification body and tested by an industry-independent laboratory. For a total system solution that works with LEED v4, Living Building Challenge projects and others, visit

Originally established in 1937, today MAPEI Group is a privately owned global corporation headquartered in Milan, Italy, with 89 subsidiaries including 81 plants in 36 countries. MAPEI Group chose Canada for its first steps away from home, opening the Laval, Québec, plant in 1978 as MAPEI Inc. MAPEI’s Canadian footprint currently spans over 4,600 km, with production facilities in Québec, Ontario and British Columbia and a distribution center in Alberta.

merchant-payments-logos-colorMerchant 1 Payments


We understand that transactions are the life blood of your business. We work with you to tailor the best and most reliable solutions for you and your customers. Our mission is to use cutting-edge technology to provide our customers with the most cost-effective method to process credit and debit card purchases in order to increase their profitability. Merchant 1 Payments is perfectly staged to create a strategic alliance with our partners to provide the most advanced merchant-payment system available in today’s global marketplace. Merchant 1 Payments provides the technologies and services that your business needs to fully and effectively monetize your customer relationships. The NFCA and Merchant 1 Payments have partnered to reduce members costs to accept credits by providing low preferred rates with a complete range of payment solutions and user-friendly options that included wired, wireless, mobile, virtual gateway, gift cards, e-commerce, next-day funding, billing and invoicing, pay NOW button options, tokenization, recurring billing and PCI compliance coverage. ​Click here for exclusive NFCA member benefits with Merchant 1 Payments.
​tel:1-877-797-1783​ Ext. 201



You Know Where You Stand When You Work With Primco. Primarily working with our Western Canadian Partners, Primco has focused on building strong relationships within the floor covering industry. Without these relationships, Primco would not have the deep understanding or breath of local knowledge that allows us to continue to supply the best in technology, trends, and products that address consumer priorities in your localities.


We thank our Retail Partners, and Suppliers for standing with Primco for 75 years.


Primco’s Vision of Corporate Citizenship Includes a Focus on Education. Primco’s leadership is passionate about floor covering and has recognized a need for open, factual discussion, and education within the floor covering industry. Taking a first step toward this objective in 2021, Primco introduced our first-in-the-industry Podcast. A wide variety of floor industry specific content is covered this light, fun and conversational platform. We encourage you to take advantage of the lessons we’ve garnered over 75 years of operation, and the experience, perspective, and observations of our guests.


Called Know Where You Stand, Primco’s podcast is available at no cost to all industry participants. Simply visit to stream the latest episode or download it from your preferred content platform.


Primco knows where we stand when it comes to education. Step forward and join us.



World leader in flooring and sports surface solutions. For over 140 years now, we commit every day to the design of great spaces. For Tarkett, this means putting people and planet first, caring about the environment and the health of present and future generations incorporated by our Tarkett Human-Conscious DesignTM approach.
It is our holistic way of doing business capable of marrying the specific expectations of each of our customers with the profound challenges of protecting our planet, reducing our carbon footprint and changing the game with circular economy. Working together with our partners, we deliver safer and healthier spaces in which people can reach their full potential.
A broad range of solutions. We offer to our customers one of the largest portfolios of flooring and sports surface solutions, and we share with our customers our expertise in multiple market segments.

tramexlogo  Tramex


Tramex Meters is the international leader in the design and production of Moisture Meters, Scanners and Data Loggers, with a reputation for the highest standards in quality and innovation. Our heritage in innovation began with our foundation in 1974. Inspired by our experience and knowledge of building moisture inspection and working closely one of the world’s leading research-intensive universities, we invented, patented and developed the first ever non-destructive moisture meters. Today Tramex continues to innovate, design and manufacture moisture meters for building inspection to the highest standards of precision and durability in a variety of industries such as Flooring, Walls & Roofing, Water Damage Restoration, Indoor Air Quality, as well as for material specific industries related to Wood and Concrete. We have the most advanced range of instruments for detecting, tracing and measuring moisture in the building envelope, and are market leaders in the many industries we serve.

1 800 234 5849

uzin-logo-final-2022  Uzin


YOUR FLOOR. OUR PROMISE. You place your signature on your floors every day. And it takes a high degree of effort and creativity to fulfill the vision you’ve laid out for your customers. It requires attention to detail and an uncompromising requirement for solutions to issues that your jobsites demand of you every day. We understand that. At UZIN, we promise that we will be there with you, offering you the highest level of technical support and expertise along with the highest quality, innovative product solutions that are effective, safe for the environment and for you but that also recognize the need to reduce project costs that improve profitability for your company. And we back that up with one of the most comprehensive product system warranties available in our industry.

wmb_origWilson M. Beck Insurance Group


There are a lot of brokers that do what we do. What sets us apart is why we do it – and insurance is only part of it. Helping you, our clients is why we built this family business in 1981. We knew there had to be a better way. A way to grow your business while providing the advice, the service, and the confidence you need to continue to prosper. Over the years, the WMB family has continued to thrive and now includes partners and a large team of insurance experts. Even though we’ve changed, the dedication to our clients and community has remained the same.
​Since we opened our doors in 1981, our focus has been on the construction industry. This focus has allowed us to develop a niche – becoming one of the industry leaders specializing in risk management, surety, and insurance for the construction and development industry in Canada. From our initial team of only eight people and to a team of over 120, we understand what it means to build a business. With offices across Western Canada – no matter your location, we are here to help you. Giving you the support you need while taking the time to care about your organization’s future is what sets us apart from the rest.